Actively engaging people (via text, chat, and video) in the reading and writing experience until Oct 13, then it remains as an archive. As David Bowie once said, they invitate you to join. Requires a Ning login.
A Clean, Well-Lighted Place for Books
Thoughts on “how bookstores might evolve to give publishers a way to reassert their brands and strengthen their position” (at if:book)
Branding: The Future of Publishing?
Vroman’s bookstore riffs on the if:book post around branding.
Subject: Our Marketing Plan
Modern Marketing help for Authors (via the New Yorker)